"No matter how you look at it, it's an embarrassing thing to do for a tenner when you're worth millions."
Cherie has denied the auction took place as a mere money-making scheme, her spokesman explaining that it was a philanthropic gesture.
"Cherie Blair was cross that people were selling Tony Blair's signature when you can get one free," the spokesman said.

Yes you can get one free, but not from Cherie Blair.
(Cherie Blair sells Tony Blair's autograph on eBay for £10)