What we are teaching them is to buy the same trainers and wear the same labels. We're teaching them that they can get the money for a house by going on some reality show.You ask a lot of young people what they want to be when they are older, and their only answer is "famous".

We give media attention to supermodels who take drugs or attack their staff. We give it to pop stars who get off jail more times than is funny, and to singers who are killing themselves before our very eyes. And we give it to the reality-show public who end up "famous" and make their money by either (for men) causing trouble and shagging around or (for women) appearing everywhere in their underwear

(Noel Clarke)

Or as Tony Blair would describe it, "Education, education, education."