How strange! Yesterday I opened my paper and my prayers were answered. The first thing I saw was a photograph of a couple identified as Tom Cruise and his wife Katie Holmes. How is it that I never heard Mr. Cruise's name mentioned along with the lady's?
So no subliminal message, apart from, "These people are important to you. You must take an interest in them". I suppose it's human being as brand.

Also, in the same edition, an opening salvo against the greenwash industry. A weekly column is promised exposing all the lies, and all the dodges. Then I open the paper this morning and am greeted by a full page advert by Captain Ahab (*$$), scourge of the third world. In it the captain defines "sustainable" as = "good". This may be a corrective to the previous day's article which declared "sustainable" to be one of those meaningless words favoured by the greenwashers. The Captain also boasted of his cooperation with those saviours of the planet, Conservation International.
Sat sapienti.