Read any gid biks lately?
I've already railed against this affectation of media types - or is it more widespread? - of pronouncing 'good' as gid, gyid, or gyed. Well this morning on Radio4 I heard some "expert" say "What we are licking at ..." LICKING, you prat?
How far will this degradation of the OO-sound be carried? Will we hear singers delivering "These Fillish Things" or "I'm Licking Over a Four-Leaf Clover"? Oh, and middle class tossers already pronounce their ubiquitous "cool!" as "cyul!" If we're going to have conformity in trendy distortions, let's make it "kill!"